April 20, 2024

Economix Blog: Will Bernanke Take Aim at G.D.P.?

It’s a safe bet that the hottest topic in monetary policy is going to be raised when the Federal Reserve chairman, Ben S. Bernanke, takes questions from reporters Wednesday afternoon.

That would be nominal G.D.P. targeting, a concept lately endorsed elsewhere on this very Web site by the liberal economists Christina Romer and Paul Krugman (separately, and with very different degrees of enthusiasm) and long embraced by a diverse group of other economic thinkers.

It’s actually a pretty simple idea. The Fed has developed a policy of seeking to maintain inflation — the growth of prices and wages — at an annual rate of roughly 2 percent as the best way to meet its legal objectives of maintaining stable prices and maximizing employment. Proponents of G.D.P. targeting argue that the central bank instead should seek to maintain a steady rate of increase in the dollar value of the nation’s economic output, the nominal gross domestic product, an alternative measure that combines the rate of inflation and the rate of economic growth.

The Fed’s current policy, they argue, has failed to stimulate growth sufficiently, leaving more than 25 million Americans unable to find full-time work. A G.D.P. target, by contrast, would require the Fed to take more aggressive steps, like another round of asset purchases.

“It would work like this,” wrote Ms. Romer, a professor at the University of California, Berkeley, who was chairwoman of President Obama’s Council of Economic Advisers. “The Fed would start from some normal year — like 2007 — and say that nominal G.D.P. should have grown at 4 1/2 percent annually since then, and should keep growing at that pace. Because of the recession and the unusually low inflation in 2009 and 2010, nominal G.D.P. today is about 10 percent below that path. Adopting nominal G.D.P. targeting commits the Fed to eliminating this gap.”

As I wrote in Monday’s paper, this idea has garnered little apparent support inside the Fed.

One fundamental reason is that Mr. Bernanke and other Fed officials believe that the current system is working pretty well. Not well enough to heal the economy, of course, but in their view that is beyond the Fed’s power.

“My guess is that the current framework for monetary policy — with innovations, no doubt, to further improve the ability of central banks to communicate with the public — will remain the standard approach, as its benefits in terms of macroeconomic stabilization have been demonstrated,” Mr. Bernanke told a Boston audience in October.

The focus of that policy, which Mr. Bernanke described as “flexible inflation targeting,” is the Fed’s commitment to maintain inflation at about 2 percent a year. The Fed views the public belief that it will do so as perhaps its most valuable asset because it creates a stable environment for sustainable economic growth.

A switch to G.D.P. targeting would amount to a declaration of comfort with higher levels of inflation.

Many proponents regard this as the basic point of the proposal, arguing that the Fed has become overly fixated on the rate of inflation when it should be focused on the health of the economy, and that allowing — indeed, encouraging — a higher rate of inflation in the short term would help to stimulate growth.

Calling for a G.D.P. target rather than simply proposing an increase in the Fed’s inflation target, as some other economists have done, amounts in this sense to a marketing device, a piece of packaging.

“As far as I can see, the underlying economics is about expected inflation,” Mr. Krugman wrote in a mid-October blog post, “but stating the goal in terms of nominal G.D.P. may nonetheless be a good idea, largely as a selling point, since it (a) is easier to make the case that we’ve fallen far below where we should be and (b) doesn’t sound so scary and antisocial.”

So far, that sales pitch has failed to budge the Fed.

Article source: http://feeds.nytimes.com/click.phdo?i=8ec4af220fbbed6ca1373492c4377e80

Germany and France Bolster the European Economy

As a result, the European Commission said in its spring forecast that prospects for 2011 looked “slightly better” than six months ago.

But it also raised some caveats, noting that the pace of recovery would be uneven across the 17-nation bloc for some time to come, that inflation remained a worry and “moreover, despite some improvement in labor markets, the prospect is for a rather jobless recovery.”

The powerhouse in Europe in recent months has been Germany, but the latest data showed that France was catching up. The two countries together account for nearly half the euro zone’s economic output.

The German Federal Statistics Office reported that gross domestic product grew 1.5 percent over the previous quarter, when harsh weather held growth to just 0.4 percent.

The figure was well above analysts’ estimates and showed that Germany’s economy had recovered fully from its worst recession since World War II. “The precrisis level of early 2008 has been exceeded,” the office said.

France, too, surpassed expectations with growth of 1 percent, the steepest increase since spring 2006, according to the statistics office Insee. That compared with an increase of just 0.3 percent in the last quarter of 2010, and a median forecast of economists surveyed by Reuters and Bloomberg News of 0.6 percent.

Over all, G.D.P. grew 0.8 percent in the euro area compared with the pace in the previous quarter, according to the European Union statistics office, Eurostat, somewhat better than economists had expected.

But the strains of austerity measures to rein in gaping deficits were evident as well.

Spain’s economy grew only 0.3 percent from the previous quarter, according to the National Statistics Institute in Madrid. Although that was slightly better than expected, it was largely attributed to exports amid weak domestic demand and high unemployment.

Portugal posted its second quarter of contraction, with its G.D.P. dropping 0.7 percent, according to Eurostat. The country is bracing for continued economic struggles as it awaits a 78 billion euro ($112 billion) bailout by the European Union and the International Monetary Fund. With the Finnish Parliament approving the bailout on Friday, European finance ministers are expected to sign off on the package early next week.

That approval had been threatened by the True Finn Party, which opposes bailouts.

Another struggling country, Greece, registered its first quarter of growth since 2008. Output grew 0.8 percent in the first quarter, according to Eurostat, compared with a decline of 2.8 percent in the final quarter of last year.

European stock markets and the euro both slipped lower. While economists called the reports encouraging, especially for Germany and France, they warned that keeping up the momentum would be difficult.

“Looking forward, we expect growth to slow down to more moderate rates, as world trade growth loses some momentum and fiscal policy tightening and higher oil prices kick in,” Aline Schuiling, senior economist at ABN Amro Bank in Amsterdam, wrote in a note. “Nevertheless, the German economy should continue to outperform the euro zone average by a wide margin.”

Oscar Bernal, an economist at ING Bank in Brussels, said that the pickup in industrial activity in France in particular “might just be a catch-up” after the year-end lull.

“All in all, we believe that the first-quarter G.D.P. growth acceleration will only be temporary,” he said, adding that the French government will still face difficulties meeting its budget-deficit reduction targets.

Strong demand for exports like automobiles has fueled the recovery in Germany, as in past recoveries. Domestic demand has typically trailed, leading to criticism from Germany’s trading partners. However, German consumers seem to be gaining confidence this time as unemployment falls sharply.

The German statistics office noted that compared with the last quarter of 2010, domestic consumption was up “markedly,” along with investment by businesses in machinery and equipment and construction.

“The growth of exports and imports continued, too,” it said. “However, the balance of exports and imports had a smaller share in the strong G.D.P. growth than domestic uses.”

The French statistics office noted that manufacturing production soared 3.7 percent in the first quarter, the strongest growth for at least 30 years. Household consumption was also up, but only slightly. Imports grew more rapidly than exports, weighing on the overall growth figure.

Article source: http://www.nytimes.com/2011/05/14/business/global/14euecon.html?partner=rss&emc=rss

Germany and France Surprise With Strong Growth

PARIS — The euro area’s two largest economies, Germany and France, showed surprising strength in the first quarter of the year, helping lift the entire continent’s performance despite sharp pain along the edges.

The Federal Statistics Office in Germany reported on Friday that gross domestic product grew 1.5 percent over the previous quarter, when harsh winter weather had held growth to just 0.4 percent.

The figure was well above analyst estimates and showed that Germany’s economy had recovered fully from its worst recession since World War II. “The pre-crisis level of early 2008 has been exceeded,” the office said.

France, too, surpassed expectations with growth of 1 percent, the steepest increase since spring 2006, according to the statistics office Insee in Paris. That compared to an increase of just 0.3 percent in the last quarter of 2010, and a median forecast of economists surveyed by Reuters and Bloomberg News of 0.6 percent.

Overall, the 17-nation euro area saw G.D.P. grow 0.8 percent compared to the previous quarter, according to the European Union’s statistics office. Germany and France account for nearly half of the region’s economic output.

The strains of austerity measures to rein in gaping deficts were more evident elsewhere.

Spain’s G.D.P. grew only 0.3 percent from the previous quarter, according to the National Statistics Institute in Madrid. That was slightly better than expected, but largely due to exports amid weak domestic demand and high unemployment. Portugal saw its second quarter of contraction, dropping 0.7 percent, according to Eurostat.

Greece, however, saw its first quarter of growth since 2008. Output grew 0.8 percent in the first quarter, according to Eurostat, compared to a decline of 2.8 percent in the final quarter of last year.

European stock markets and the euro were both up slightly in early trading. Economists called the reports encouraging, especially for Germany and France. But they warned that keeping up the momentum would be difficult.

“Looking forward, we expect growth to slow down to more moderate rates, as world trade growth loses some momentum and fiscal policy tightening and higher oil prices kick in,” Aline Schuiling, senior economist at ABN AMRO Bank in Amsterdam, wrote in a note. “Nevertheless, the German economy should continue to outperform the eurozone average by a wide margin.”

Oscar Bernal, an economist at ING Bank in Brussels, said that the pickup in industrial activity in France in particular “might just be a catch-up” after the year-end lull.

“All in all, we believe that the first quarter G.D.P. growth acceleration will only be temporary,” he said, adding that the French government would still face difficulties meeting its budget-deficit reduction targets.

Strong demand for exports such as automobiles has fueled the recovery in Germany, as in past recoveries. Domestic demand has typically trailed, leading to criticism from Germany’s trading partners. However, German consumers seem to be gaining confidence this time as unemployment falls sharply.

The German statistics office noted that, compared with the last quarter of 2010, domestic consumption was up “markedly,” along with investment by businesses in machinery and equipment and construction.

“The growth of exports and imports continued, too,” it said. “However, the balance of exports and imports had a smaller share in the strong G.D.P. growth than domestic uses.”

In Paris, the statistics office noted that manufacturing production soared 3.7 percent in the first quarter, the strongest growth for at least 30 years. Household consumption was also up, but only slightly. Imports grew more rapidly than exports, weighing on the overall growth figure.

Figures for the euro zone as a whole were due out later Friday.

Article source: http://www.nytimes.com/2011/05/14/business/global/14euecon.html?partner=rss&emc=rss

Advertising: Study Measures Ad Industry’s Impact on State Economies

Those are among the findings of a study commissioned by the Advertising Coalition, a consortium of trade organizations and associations that represent the ad, marketing and media industries.

The study, conducted last August, found that 630,783 people worked in advertising in the United States, and that they were responsible for ad spending that totaled $278.9 billion.

The study is an updated version of one that the coalition commissioned in 1997 and again in 2004. The goal is to demonstrate that the industry affects many places beyond those traditionally associated with the business, like New York and California.

To that end, the study includes data meant to suggest a multiplier effect — that the people who work in advertising, and the money that they spend, create many additional jobs and stimulate significant economic activity.

Nationally, the study declares, “every dollar of ad spending generates just under $20 of economic output, and every million dollars of ad spending supports 69 American jobs.” Thus, the 630,783 people who work in the industry contribute to 19.1 million people having jobs, according to the study, and the $278.9 billion spent on advertising contributed to $5.5 trillion in economic activity.

•

The study also reports the data not only state by state but also by Congressional district.

So, for example, the study describes how in the 3rd Congressional District in Arkansas, in the northwest part of the state, ad spending accounts for $14.3 billion in economic output, or 20.1 percent of the $71 billion in total economic output in the district.

And the sales of products and services in the district driven by advertising, according to the study, “help support 59,662 jobs, or 15.5 percent, of the 385,504 jobs” in the district.

The summaries of those effects carry the assertive headline “Advertising Generates Sales and Jobs in …,” followed by the number of each of the 435 districts.

“It opens people’s eyes,” said Robert D. Liodice, president and chief executive of the Association of National Advertisers, which is part of the coalition along with organizations like the Four A’s, formerly the American Association of Advertising Agencies; the National Cable and Telecommunications Association; and the Newspaper Association of America.

The primary use for the study will be, like its predecessors, to fight proposals on federal, state and local levels to raise revenue by passing taxes on advertising or to limit or eliminate the deductibility of advertising as a business expense. For instance, during the debate last year before the passage of the health care law, some legislators sought to reduce the deductions for pharmaceutical advertising.

“When you talk to congressmen and senators, the bottom line of jobs and dollars almost always immediately gets their attention,” said Daniel L. Jaffe, who is executive vice president of the Association of National Advertisers and runs its Washington office.

“We’ve always known advertising had major impacts,” he added, and given the current economic conditions, the study enables the coalition to counter proposals affecting the industry by saying: “It’s bad enough already. Do you want to make it worse?”

Before the coalition received the results of the study, which was conducted by IHS Global Insight, a market research firm, “what I was afraid of was that you’d look at Wyoming or Montana or Alaska and you’d see very little effect,” Mr. Jaffe said, “but that’s not what happened.”

“Yes, there is significant variation from state to state and from Congressional district to Congressional district,” he added, “but there is no place that is an advertising-free zone, where advertising is not an important part of the marketplace.”

Mr. Jaffe’s counterpart at the Four A’s echoed his effusiveness.

“That tool is the most powerful we have in convincing lawmakers of the power of advertising,” said Dick O’Brien, executive vice president and director for government relations at the Four A’s, who is also based in Washington.

•

One way the Four A’s could use the study is to “bring in ad people who work in a district” when visiting a representative, Mr. O’Brien said, and have them describe how “less advertising translates to fewer jobs.”

If a representative is told that restrictions against the industry would “require laying off 10 people, 15 people, 20 people,” he added, “it’s not an economic treatise; it’s an emotional conversation.”

No changes last year affected the deductibility of advertising, Mr. O’Brien said, but proposals to reduce the federal budget deficit and reform the tax code — coming from President Obama and Congressional Republicans — could mean that “for the next year, advertising will be under the microscope.”

That makes it “so important if we can use the particulars to localize this,” he added, “to help them realize that advertising is not just Madison Avenue, not just New York.”

Article source: http://feeds.nytimes.com/click.phdo?i=0a117574278c6d15c54c582823d2aa01