April 18, 2024

Tabloid Scandal a Fresh Threat to Cameron’s Survival

Mr. Cameron, the leader of the Conservative Party, agreed to return hurriedly Monday from Africa to hold a special session of Parliament on Wednesday. He did so after coming under renewed assault from a reinvigorated Labour Party, which has repeatedly pressed him to explain in more detail his decision to hire Andy Coulson, the former editor of the now-defunct News of the World, as his communications director.

His close personal ties to Rebekah Brooks, the former head of News International and a confidante of Mr. Murdoch, are also under scrutiny. Both Mr. Coulson and Ms. Brooks have been arrested in a widening probe into hacking the phones of British celebrities, government officials, members of the royal family and victims of high-profile crimes and terrorist attacks.

Beyond the immediate politics, there was a growing sense across the country that the crisis had raised fundamental questions about the culture of collusion between politicians and the press and revealed a deeper malaise in British life that could dominate the national political scene for months or years to come.

Ed Miliband, leader of the Labour opposition, delivered a broadside against Mr. Cameron on Monday that sought to tap into the public outrage over the scandal by linking it to a series of crises in recent years — the role of the banks in the financial crisis that hit in 2008, the furor over lawmakers’ expense abuses in 2009 and now the tabloid scandal. Commentators said his goal was to weaken Mr. Cameron’s coalition government if the scandal continues to escalate, and to cast himself as a credible alternate prime minister should Mr. Cameron fall.

Mr. Miliband said the prime minister “hasn’t even apologized for hiring Mr. Coulson” and that he was “hamstrung” by his association with his former media chief and Ms. Brooks, who were among the Murdoch executives that Mr. Cameron has admitted to meeting almost twice a month during his 15 months in office. He said the country “needs leadership to get to the bottom of what happened” — a code, as some commentators saw it, for suggesting that Mr. Cameron may have to quit before the scandal has run its course.

The parade of casualties from the scandal continued to lengthen one day after the head of Scotland Yard resigned, when one of his deputies, John Yates, also stepped down. The investigation also took a grim turn when Sean Hoare, a former reporter in his mid-40s who was the first to say publicly that Mr. Coulson was aware of the widespread “phone hacking” at News of the World when he was the paper’s editor, was found dead in his north London home. The police said they did not initially regard the death as suspicious.

Mr. Hoare’s interview implicating Mr. Coulson in a New York Times magazine article last fall was one of the factors, the police have said, that prompted them to reopen an investigation into The News of the World after the probe had brought convictions and jail sentences for two men then faltered, with Scotland Yard officers saying there was nothing more to pursue.

Top police officials and senior executives of News Corporation, including Rupert and James Murdoch and Ms. Brooks, are scheduled to appear before parliamentary committee hearings on Tuesday that many expect to be part of a lengthy and open-ended inquiry into the origins of the phone hacking, the legal culpability of News Corporation officials, the failure of the police to uncover the full extent of the hacking and the connections between Mr. Murdoch’s empire and senior British politicians.

Mr. Miliband, widely viewed as a weak rival to Mr. Cameron until the recent revelations about the extent of phone hacking emerged this month, appeared to view the matters as weighty enough to form a new platform for Labour, issuing a sonorous call that sounded like a promising election plank.

“We have to ask ourselves deeper questions,” he said. “What does it say about our country? How did we let this happen? And how do we change to ensure that this does not happen again?” He said all the recent scandals in British life were caused by a lack of accountability among those in high places. “All are about the irresponsibility of the powerful, people who believed they were untouchable,” like the Murdoch executives who ran the company’s newspapers in Britain, he said.

Sarah Lyall, Jo Becker and Alan Cowell contributed reporting.

Article source: http://www.nytimes.com/2011/07/19/world/europe/19hacking.html?partner=rss&emc=rss

With Xbox’s New In-Game Advertising, Engagement Is the Goal

On Tuesday, Microsoft is set to announce a new suite of advertising tools, called NUads, short for natural user-interface ads, that will let users interact with advertising on the console dashboard or embedded in games and other video content. The ads use the same voice and motion control developed for the company’s Kinect game console, which it introduced in time for the 2010 holiday season.

The new ads are intended to help advertisers keep the attention of Xbox users in a way that traditional television advertising does not.

“When you have highly interactive people and a passive medium, they are interacting with their phone or their laptop while watching TV,” said Mark Kroese, the general manager of the advertising business group at Microsoft. The new ads, Mr. Kroese said, “create a natural way for the user to engage with the TV.”

At least one advertising agency seems to agree.

“The new ad units really epitomized the level of engagement that everyone is working towards,” said John M. Lisko, the executive communications director of Saatchi Saatchi Los Angeles, part of the Publicis Groupe. Mr. Lisko said the agency had successfully advertised on the Xbox console in the past and was “absolutely considering” the new capabilities. “You can text, you can tweet, you can vote,” he said. “That’s phenomenal.”

Using voice commands, gamers will be able to send messages about an ad to a social networking site like Twitter by saying “Xbox Tweet.” Advertisers who want to send more information about a product or promotion associated with a campaign can prompt Xbox users to say “Xbox More,” which will send users an e-mail with the information they wanted.

For advertising tied to events like television shows, advertisers can prompt a user to say “Xbox Schedule” and the system will send a text message reminder to the user’s mobile phone. Similarly, advertisers can prompt users to say “Xbox Near Me” and a map to the nearest retailer will be sent to their mobile phone. Finally, advertisers can prompt users to vote on a topic by asking the user to wave their hand in front of the console and select their favorite pizza topping, superhero or clothing brand.

The new advertising options will be presented on Tuesday to advertisers at the Cannes Lions International Festival of Creativity, an annual conference for advertisers and marketers. Consumers will begin to see the new features in the spring of 2012.

The new ads will be simple for marketers to deploy since they can use the same commercials they would use on television.

“What we’re seeing now is a technology environment where marketers can deliver more sophisticated ads and they don’t have some of the hurdles that in-game marketers and in-game publishers had,” said Paul Verna, a senior analyst at eMarketer. “It’s a level of interactivity that suggests more possibilities than we’ve seen up until now.”

Article source: http://feeds.nytimes.com/click.phdo?i=9789c351370c43f93eb94396e1660cd4