April 25, 2024

Start-Up Chronicle: Inside Our Business Plan to Open a Restaurant in Brooklyn

Start-Up Chronicle

Getting a restaurant off the ground.

Hunting and gathering in Brooklyn has been swift and successful. An existing restaurant recently became available — a 45-seater with a small garden in the back, located on a bustling street in a cosmopolitan section of the borough. It is in excellent condition, though not perfect.

If a build-out goes smoothly (ho ho ho), we could open sometime in January. The key fee is $65,000, and the first two months’ rent totals $15,000. Add another two months’ security at $15,000, and we need $95,000 before stepping inside the door. In addition, our management consultant, Black Ink Business Services, insists that we set aside $75,000 for unforeseen calamities, including closing up shop if things go radically kerplooey.

We don’t want to have to raise more money in the second or third year and then have to scramble the ownership percentages. Consider this $75,000 as back-up capital, a nest egg for a rainy day, a snowy week, or a euro tsunami washing ashore on Brooklyn.

Stuff happens.

And if stuff happens to go moderately well, that same $75,000 can become working capital and support all things bright and beautiful. All told, we figure it will take $301,500 to open in early 2012. Here are some of the numbers we are looking at:

Real Estate

 

We are not starting with an empty canvas. Still, we need paint and spackle. The kitchen has to be scrubbed and retrofitted. Out-of-date equipment has to be upgraded or replaced. The permits are all in place, including wine and beer licenses held by the landlord, which will save much time and money.

Leasehold Improvements

 

Other Expenses

 

Even though there are tables and chairs and a bar and a bathroom, we have some work to do, some edges to smooth, refrigerators to install and then fill with food. The sound and security systems need to be tweaked. Computers and point of service communication are needed.

Equipment and Inventory

 

When we open, it will behoove us to let people know. The bulk of the marketing money will be spent on social media and the Web site.

Marketing and Miscellaneous

 

Total Projected Capital Needs (for preopening and three months): 301,500.

And here are our three-year projections for revenue and profit. They include the number of guests, average checks, labor costs, division of food and beverage for both lunch and dinner. Neither the best case nor the worst, this is somewhere in between.

Projected Revenue, Year One: Lunch

 

Projected Revenue, Year One: Dinner

 

Years 2 and 3 we expect to see revenue flatten out. Labor costs will grow, as will taxes, inflation and rent.

Three-Year Projected Overview

Employees: 21
Annual wages: $618,000

 

Total Projected Gross Profit for First Three Years

 

Bruce Buschel owns Southfork Kitchen, a restaurant in Bridgehampton, N.Y.

Article source: http://feeds.nytimes.com/click.phdo?i=1cff03231e6c55aaa08b369db9e4f4ec

Books of The Times: ‘Grand Pursuit’ by Sylvia Nasar

In Ms. Nasar’s view the story of economics over the last century and a half is a story about great thinkers devising tools of analysis, ideas that would give mankind at least some level of mastery over conditions of misery and want once thought to be immutable and “utterly beyond human control or influence.”

“Economic calamities — financial panics, hyperinflations, depressions, social conflicts and wars — have always triggered crises of confidence, but they have not come close to wiping out the cumulative gains in average living standards,” she writes. After World War II, she goes on, “growth rebounded and living standards shot up” and “history has been dominated by the escape of more and more of the world’s population from abject poverty.”

In her haphazard new book “Grand Pursuit,” Ms. Nasar says she set out to tell that story through the lives of “protagonists who were instrumental in turning economics into an instrument of mastery.” Unfortunately her selection of those people is so arbitrary— she says she “chose men and women with ‘cool heads but warm hearts’ ” whose “temperaments, experiences and genius led them, in response to their own times and places, to ask new questions and propose new answers” — that the book fails to give the lay reader an overarching understanding of how modern economic thinking has evolved, or how major schools of thought have fared in light of various political and fiscal developments.

Ms. Nasar spends a lot of space talking about Keynes and his disciples, for instance, but fails to put his views fully in context. There is little discussion of Adam Smith and his laissez-faire philosophy, which stands in such contrast to Keynes’s belief in the often necessary role of government. And while Milton Friedman’s early days as a Keynesian and supporter of the New Deal are mentioned, there is no real examination of his evolution into an influential champion of free markets.

What Ms. Nasar does brilliantly here — much as she did in “A Beautiful Mind,” her absorbing 1998 biography of the mathematician John Forbes Nash Jr. — is give us intimate portraits of her subjects, tracing the ways in which personal experiences informed their thinking. Ms. Nasar — a former economics correspondent for The New York Times who is now a professor at the Columbia Graduate School of Journalism — writes with ease and authority about complicated economic matters, but shows even more fluency evoking the inner lives of her subjects and the social worlds they transited.

Ms. Nasar gives us Belle Époque Vienna — infatuated with modernity and challenging London in the race to electrify with new telephone service, state-of-the-art factories and power-driven trams — and then a devastating picture of Vienna at the end of World War I: war veterans loitering outside restaurants waiting for scraps, and desperate members of a middle class that saw inflation wipe out all its savings trading a piano for a sack of flour, a gold watch chain for a few sacks of potatoes.

She conjures the heady, intellectual world of Cambridge in the 1930s, when Keynes’s disciples orbited him like planets around the Sun, and she captures the air of intrigue that surrounded the 1944 Bretton Woods conference, which created a global interventionist framework centered around the World Bank and International Monetary Fund: the “slightly seedy” New Hampshire resort packed with 730 delegates from 44 Allied countries and “crawling with spies.”

In the course of the book the reader gets a vague sense of how the horrors of World War I, the Depression and World War II taught economists practical lessons about the functioning of fiscal policy and relationships among countries.

The great innovation of the 1920s and ’30s “taught that what was good for one nation might easily be bad for all. Devaluing one’s currency, erecting trade barriers and clamping controls on capital outflows might be effective for reducing balance-of-payment deficits, stopping the outflow of gold and pumping up government revenues,” Ms. Nasar writes. “But if everybody adopted the same tactics, the eventual result would be universal impoverishment and unemployment.”

Article source: http://feeds.nytimes.com/click.phdo?i=887ff523af2a9af66607850f7630247e

Letters: Can You Afford a College Internship?

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Dot Earth: ‘Disaster Memory’

Warnings about rare calamities like tsunamis can be passed down through generations, but they have limits, writes Andrew Revkin.

Article source: http://feeds.nytimes.com/click.phdo?i=c876fd84de2517a9aa260f2dc3de494b