April 19, 2024

Bucks: Tracking Your Finances, One Number at a Time

I think it’s true that if I want to improve my performance in something, I need to measure and track it. As Thomas Monson, an author and president of the Church of Jesus Christ of Latter-day Saints, said: “When performance is measured, performance improves. When performance is measured and reported back, the rate of improvement accelerates.”

I’ve certainly seen this in my life. It’s pretty amazing the difference it makes in my exercise habits when I can see on my watch how far I’ve gone and how fast I’m running. Just a little feedback sharpens my focus.

For some people, the simple act of stepping on a scale first thing in the morning and recording what it says helps manage weight.

This seems like a simple thing. In fact, when it comes to improving our financial situation, it feels as if it’s too simple. So we don’t do it. I wonder if something super simple, like tracking a single number, consistently and for a long time, may be the subtle nudge we need to improve our finances.

Most of the people I talk to, regardless of income or net worth, have no budget or financial plan. So it’s pretty clear that anything that we can do consistently will be better than the nothing we’re currently doing.

So the question I have is: How simple can we make this process and still see improvement?

What if we just tracked one number consistently, over a long period of time?

Which number would be both easy and beneficial?

The default answer is usually spending, but the idea of tracking spending makes people think of budgeting, and budgeting has a marketing problem — very few people like to do it. But it can be effective and simple.

Take 10 minutes at the end of each day and record what you spent. Use a notebook or your favorite app and track it. Over time, you start to see patterns. You learn things you didn’t know about yourself in terms of what your spending says about your priorities. That will naturally lead to change.

One of the reasons I focus on spending is that people think tracking doesn’t help. A great (or not so great) example is the time I taught a financial literacy class to people who were working their way out of the local homeless shelter. The first week, 20 people would show up. I gave them a pocket-size spiral notebook and asked them to record everything they spent for one week and to come back so we could move onto the next step. No one ever came back. After a few weeks, we canceled the class.

And it’s not just people in the homeless shelter who seem to have issues when you mention tracking spending. Most of the people I talk to who make more than $100,000 a year and have money invested think they are way beyond budgeting. So they don’t do it either.

But maybe what you spend each day is the wrong number to focus on.

What about tracking a different number like the value of your savings, investments and retirement account? Once a week, you add up the balances and write down that number. Measure it over time. Just one piece of paper with a simple line graph.

Would that lead to change?

I like this idea because it’s what many of us are focused on: having enough money saved to meet some future goal like sending your children to college or retirement. It seems to me that by just focusing on that one number, a lot of the noise goes away.

Another idea would be even simpler. Track the amount you are able to able to save each week or month. That’s a number that gets rid of the short-term variation that comes from the market and focuses clearly on something that we have control over — how much we save. In theory, if you focus on that one number, you will find ways to improve it. That could mean you will find ways to spend less, earn more, or both. Because you want to see that number go up.

Since I know many of you have tried one or all of these things, tell me what your experience has been.

  • What number(s) do you track?
  • How often do you track them?
  • How do you remind yourself to do it?
  • Have you seen improvement?

I think we all know that some improvement, any improvement, is better than standing still. Maybe something simple like tracking and measuring a single number will give us the nudge we need to be smarter about our money.

So, what’s your number?

Article source: http://bucks.blogs.nytimes.com/2013/03/25/tracking-your-finances-one-number-at-a-time/?partner=rss&emc=rss

Bucks Blog: On the Hunt for a New Mattress

Recently, my husband started noticing that his back felt sore when he awoke in the morning. He seemed to sleep more comfortably on hotel beds than he did at home. I, too, began to notice some aches and pains. Our mattress was at least 10 years old, so we reluctantly decided a new one was in order.

Usually, when it comes to large purchases, we’re careful, patient shoppers. My husband has been known to research cars for weeks and take repeated test drives before settling down to some hard bargaining with a dealership. But mattresses are not quite as expensive as automobiles, and we wanted a new one — fast.

A quick look on the Consumer Reports Web site revealed that comparison shopping for mattresses is difficult, because there is little standardization of features or terminology. What one brand calls “super plush” might just be “plush” at another retailer. And the range of prices is truly mind-boggling, from a few hundred dollars to thousands for “memory foam” mattresses, made of material that was designed to protect astronauts.

The Consumer Reports ratings — which are based on surveys of the magazine’s readers — gave good marks to several stores, including the Denver Mattress Company. There happens to be one in our town, so we opted to skip the usual in-depth research and head straight to the store. (Mattresses are resistant to online shopping; you really do have to try it out, in person, to make sure it’s not too firm, not too soft, but just right.) We vaguely recalled paying around $800 for our last queen-size mattress and box spring set, so we had that in mind as an informal budget.

We plopped first onto a “memory foam” mattress, and I have to say it was extraordinarily comfortable, if a bit odd to feel the foam molding around my limbs. And yes, it feels silly lolling about on beds in public. But mattress shopping requires it. Still, even though we’d be using it nightly for years, its nearly $2,000 price tag seemed extravagant. (A floor model was available at a discount, but it lacked any sort of warranty. And since we had not had any experience with memory foam, we opted not to take a chance.) We moved on to see if there were less-costly innerspring models that would work.

We next tried the store’s Doctor’s Choice brand, which offered a queen-size “Euro top” model for about $600. It felt O.K. to me, but seemed too firm to my husband. So we moved up to the “Madison plush,” which is usually about $700, but was being offered at $100 off. Also, the salesman offered to throw in a free pillow. (One piece of advice that Consumer Reports offers is to always wait for sales when buying mattresses, because they are so common.) We tried it, and both liked it. And it could be delivered in two days. That clinched the deal.

Forty-eight hours later, as promised, the mattress arrived (at a fee of $50, though some stores offer free delivery). It’s been more than a week, and we both agree we’re sleeping more soundly so far. Sometimes, it seems, buying in haste doesn’t necessarily require repenting at leisure.

Have you recently bought a mattress? What was your experience?

Article source: http://bucks.blogs.nytimes.com/2013/01/24/on-the-hunt-for-a-new-mattress/?partner=rss&emc=rss

You’re the Boss Blog: Business Group Members Talk About Surviving Another Year

She Owns It

Portraits of women entrepreneurs.

Jessica JohnsonSuzanne DeChillo/The New York Times Jessica Johnson

When the members of the She Owns It business group gathered toward the end of 2012, they looked back over the year’s accomplishments and ahead to their goals for 2013.

Susan Parker, who owns Bari Jay, said she was most pleased that her company had gone from being reactive to proactive. “Every year, we seem to learn from our mistakes and try to plan and do things better,” she said. For example, December is typically when Bari Jay starts shipping its dresses for the spring season (there are spring and fall seasons).

Normally, when Christmas rolls around, she said, she worries that shipping may spill over into January and that stores may no longer accept Bari Jay’s dresses. This year, however, Bari Jay shipped most of its dress samples in November. This meant that stores had more time to re-order dresses and also that stores that budget poorly were less likely to run out of money before ordering.

Another group member, Deirdre Lord, who owns the Megawatt Hour, asked how Ms. Parker managed to ship the samples early.

Normally, she responded, she does a schedule for just one season. But this time she made one for the entire year. “We’re just doing things so early, and then when we have problems, which we always do, it’s just giving us …”

“… a cushion,” said Ms. Lord.

Ms. Parker said there were other examples as well. She feels she and her sister, also a co-owner, have improved at planning in general. “I’m not going to say things don’t come up and we don’t have to react to them, but it doesn’t seem as horrible when you’re not reacting to everything on your plate,” she said.

Looking ahead to 2013, Ms. Parker knows she must address problems at her biggest factory, which is in China and continues to have quality issues. At a previous meeting, she told the group that she and her production consultant traveled to the factory in October to attempt to rectify the situation. Still, she continues to lack confidence that the factory has the will to improve. When dresses fail to live up to Bari Jay’s standards, she said, the reaction is, “Your dresses are too complicated, and it’s hard to get skilled workers, so too bad.”

“For a while, we tried to dumb down our designs,” she’d said at the earlier meeting. But sales fell. “I don’t want to make dresses that are cheaper and easier to make if no one wants to buy them.”

For now, she has retained a quality control firm to inspect the dresses in China. But she knows that’s not a long-term fix. “I don’t want to spend thousands and thousands of dollars having people inspect my dresses because the factory can’t make them right,” she said. “I need to get the factory to make them right.”

The factory is a holdover from when her father ran the company, and its performance has steadily declined over the last few years as the effects of the Chinese labor shortage have intensified. While Ms. Parker continues to explore other production options, extracting herself from this factory, which also stocks Bari Jay’s fabric and makes its patterns, will be complicated.

Jessica Johnson, who owns Johnson Security Bureau, said that as “hokey” as it might sound, she viewed surviving another year in business as her biggest accomplishment. Ms. Lord said she felt the same way.

Ms. Johnson explained that she considered it “major” to get up every morning and still want to do her job. “The big victories are really the little victories,” she said, adding that the challenges small-business owners face “would make most people crawl in a corner and just die.”

“Amen, sister,” said Ms. Lord.

“There are many days when nothing seems to go your way,” Ms. Johnson said. As a business owner, she said, you have to come to grips with the fact that, “If this person doesn’t have the right attitude, or this client doesn’t pay me on time, or this project that I’ve been bidding on for six months doesn’t come through, it will be O.K.” And just when you do, she continued, “There’s something else that comes and knocks you upside the head.”

“That’s what it’s like to run a business,” said Beth Shaw, who owns YogaFit.

The big accomplishment, Ms. Johnson said, is “keeping it in perspective and finding the wherewithal to wipe off your knees, put on your smile and do it again the next day.”

Thinking about the coming year, Ms. Johnson said her goal was to continue to grow, but not necessarily at the same pace. She wouldn’t say she wanted to “slow” the pace for fear of jinxing herself, but said she planned to grow the company in a more managed and thoughtful way.

“Security services are really a commodity to most people,” she said. “Nobody’s like, ‘I’m going to have lunch with the security company to figure this out,’” she added. Still, Johnson Security is finding there are exceptions among some of its clients who view their relationship with her company as more of a partnership.

In my next posts, we’ll talk about the goals and accomplishments of the other group members.

You can follow Adriana Gardella on Twitter.

Article source: http://boss.blogs.nytimes.com/2013/01/03/business-group-members-talk-about-surviving-another-year/?partner=rss&emc=rss

Bucks Blog: Wednesday Reading: A Budget Ski Trip to Colorado

December 05

Wednesday Reading: A Budget Ski Trip to Colorado

A budget ski trip to Colorado, new yet traditional tastes for Hanukkah, athletes’ risk from ibuprofen and other consumer-focused news from The New York Times.

Article source: http://bucks.blogs.nytimes.com/2012/12/05/wednesday-reading-a-budget-ski-trip-to-colorado/?partner=rss&emc=rss

Bucks Blog: Monday Reading: Web Surfing for a Vacation Rental

January 23

There Is No Perfect (or Permanent) Financial Plan

Life happens, which means your budget and financial plan will never be perfect, and you’ll constantly be changing it.

Article source: http://feeds.nytimes.com/click.phdo?i=7e033eb6ef0d35a6ef28df3fd6f81ca0

Bucks Blog: Wednesday Reading: Visiting Manhattan on a Budget

December 14

Wednesday Reading: Visiting Manhattan on a Budget

Visiting Midtown Manhattan on a budget, YouTube redesign draws user ire, Web sites extend free-shipping deadlines and other consumer-focused news from The New York Times.

Article source: http://feeds.nytimes.com/click.phdo?i=fa910a7d215fd819e87e5c4e2f97e6c6

You’re the Boss Blog: Debating the Use of Google AdWords

Staying Alive

The struggles of a business trying to survive.

Thanks to everyone who took the time to reply to my post. I’d like to respond to some of the comments, because, well, just because.

First thing first: my AdWords campaign, as it is configured today, works very, very well. It produces inquiries, which we turn into paying customers. The average inquiry we get via phone and e-mail yields about $3,450 in revenue. And my total AdWords spending is less than 5 percent of my annual revenue, which I consider to be acceptable. So all of the advice to fiddle with this and change that and look into the other is interesting, but I may or may not change anything. It ain’t broke. I don’t need to fix it.

Second, some clarification on my account and budget. I advertise only on the search network, not the content network. I used to run on the content network, but we got enormous numbers of junk hits that were related to searches for sports conferences — and yes, I know that I could have cleaned that up with negative keywords, but that’s a never-ending task. I suspect that people who want to buy conference tables are doing so for their business, not on a whim prompted by their personal browsing. So I’ve set up my marketing under the assumption that tables are a one-time, highly considered purchase. Nothing in my experience has made me reconsider this. And I should have said this, but we’re spending $500 per weekday, and nothing on the weekends. So my total ad spend runs around $9,000 a month, or about $108,000 a year. We’re on track for $2 million in sales this year, which is where I got the 5 percent of gross number.

On to the comments:

I’m curious, have you taken into account anything year over year in your calculations or anything else other than what your average has been this one isolated week compared to the previous 40 weeks or so of data that you had compiled? – Mark Bowers

So it’s an extremely interesting question but a pitifully small sample upon which to even consider writing and analysis. – Bob

Let’s talk data. For the last 24 years, I would buy a paper calendar at the beginning of the year, and use it to record appointments and also make note of incoming calls. Not a very sophisticated system. I decided at the beginning of this year that I wanted a much better record of incoming calls, to see whether any patterns emerged. So I set up a spreadsheet on Google Docs, with a cell for every day of the year, and shared it with my salesmen so that we could all record every incoming inquiry. This has worked well. When I started my new Web site, I added a sheet with number of inquiries for the last half of 2009 and all of 2010. During that time, we received 613 inquiries, a monthly average of 30.65 (compared to this year’s average of 58 per month.) Is this data set too small for validity? I don’t know, and I don’t care. I’m not a statistician. I’m just a small-business owner. I collect whatever data I can get with the time and resources I have available, and I draw conclusions from it because I have to. I’ll keep working on my system and probably improve it over time. But I can’t wait around for a perfect system to appear.

And regarding the length of my experiment: missed inquiries cost me money. A lot of the calls we get result in jobs weeks or months later. And some of the calls result in really huge orders — I’d hate to miss one of those because I was amassing a statistically significant data set. So I was unwilling to run the experiment for longer than a week, particularly when incoming call volume plummeted.

FWIW, I never click on the paid ads. For something as visual as your product, I skip right down to the image results. Then I can see several companies’ tables all at once. And there you don’t do very well. Only one little photo on page two, surrounded by multiple photos from your competitors (Franz, hardrox). You should recode your .jpg file names so they will show up better. – JAB

This is a very interesting comment. It never occurred to me that anyone would shop this way, but it makes perfect sense for a visually oriented product. We do code our photo file names to try to make them S.E.O. friendly, but there’s only so much you can do with a file name. This type of search doesn’t seem to have any connection to AdWords. I don’t know how Google ranks the images they turn up. I just tried a search (“custom conference tables”) which returns my site as both the top paid and free listings. When I hit the image tab, we have only one picture in the first 25, and five in the first 200. Maybe Google is missing an opportunity here — why not expand AdWords to the image results? I’d happily pay for placement.

I rarely click on AdWords results at either the top or side because I know Google is going to get paid by what is often a small business with narrow margins … So if the ad seems relevant to my needs I’ll scroll down and click on the “free” search result for the same company, or even manually type in the company’s URL instead of clicking on the adword link. But I’d miss a lot of companies without the Adword link. — MK, New York

So what do you do if there is no free link from the company buying AdWords? I’m inferring that you click someone else. Not that there’s anything wrong with that, but this drives me crazy. I bought that top link so that you would click it if you thought it would benefit you to do so. Please don’t worry about my ad budget. I’ll worry about it, and if it seems to be money poorly spent, I’ll change my marketing.

My company was one of Google’s original advertisers. About two years ago, we cut back our AdWords budget by 80% and just focused on phrases that brought visitors to our shopping cart. We were nervous about how Google would react, but our experiment worked. Our sales did not decline and our organic listings did not suffer. — Steverino

This commenter highlights one of the best/worst features of the free listings: older links have a self-reinforcing advantage over newer ones. I weep when I consider the top free listing for “boardroom tables” that I thoughtlessly threw away in 2005 (by creating a new Web site with a different set of URLs.) Once you get to the top of the free heap, you are most likely to stay there, as you will automatically get more clicks than the succeeding links. My theory, and my experience backs me up on this, is that the best way to move your free link up the list is to drive traffic to it with AdWords and show Google that people are finding the link to be useful through a good bounce rate, time on site and other metrics that reflect the user experience. How does an S.E.O.-optimized site dislodge a site that also has good S.E.O.? AdWords seems to provide the extra boost.

One recommendation (as someone who invests in domain names for a living) is that you upgrade to CustomConferenceTables.com instead of using the domain name with hyphens … The company that owns the name w/o hyphens is a very large company and the price is affordable, especially considering the products you’re selling and your current advertising outlay. — Eliot Silver

We bought the URL with the hyphens because it was available, and my Web designer thinks that it makes no difference regarding the S.E.O. strength of the name. Just out of curiosity, I contacted the owner of customconferencetables.com to see how much it would cost. I was told $1,680. Forget it, I replied, that’s outrageous. Would you sell it for $800? Have to check with my manager, said the salesman. Thirty seconds later I get a call back: $800 is O.K. That made me wonder how much lower they would have gone. I decided not to do the deal — I don’t actually think that owning that particular URL is important, as customconferencetable.com is owned by a third company, and most of the other obvious variations are in different hands. It’s a jungle out there in conference table land. There will be some confusion for people who don’t look any further than a URL. But that is not how people shop. I have faith in my site’s content and my sales process. We’ll make it work.

UShapedTable.com
UShapedTables.com
SquareConferenceTable.com
CustomBoardroomTable.com
CustomBoardroomTables.com
All are available. Buy them and forward them to the site. — John

I took the $800 I didn’t spend on customconferencetables.com and bought these instead. I will be forwarding them to the relevant pages on our site. Thanks for the tip!

Paul, like many people I’ve long since switched to Bing. Have you tried your search terms there? – lesle

Thanks for commenting, lesle (or is it Mrs. Gates?). Since Sept. 1 of this year, I received 4,287 organic visits from Google and 3,019 visits from AdWords. Bing sent me 122 organic visitors. I’m sorry, but it doesn’t look as though I should be spending much time worrying about my Bing traffic. Is it possible that Google suppresses Bing results in Google Analytics? That would be quite underhanded, but who is auditing Google Analytics for accuracy? Just in case, I’ll ask: Is anyone out there doing well with Bing?

Put your SEM/SEO history into a Shewhart process behavior chart (Excel templates available on the Internet). This will put probability control bands around the data and provide some analytic insight, including cyclicality effects. It will also help separate signal from noise in the results. — Mak

I’m not smart enough to do this, but anyone who wants to try it is welcome to my raw data.

When it comes to paid ads influencing a company’s rank in the organic results, we’ve always felt very strongly that there should be no connection between the two. Google does not use your status as an advertiser to influence organic rankings. – Frederick Vallaeys, Google AdWords Evangelist

Thus speaketh Google. But until Google tells us precisely what factors go into making organic rankings, I’ll have my doubts about their bright line separation between AdWords and organic.

Enough on this subject (at least for now). Next post: my falling health insurance costs!

Paul Downs founded Paul Downs Cabinetmakers in 1986. It is based outside of Philadelphia.

Article source: http://feeds.nytimes.com/click.phdo?i=d6f11189868157160303a698b837788f

Sustainable Profits: TerraCycle’s Quest to Create ‘Negative-Cost’ Marketing

Sustainable Profits

The challenges of a waste-recycling business.

TerraCycle has always had an unusual relationship with marketing. We have essentially never spent money on advertising, and we have a big aversion to doing so in the future. Instead, we have tried to leverage the publicity we are able to generate about our unusual business model, and we have taken that one step further to develop what we call negative-cost marketing.

Back when there were just a few folks at TerraCycle, we generated awareness by going to the media and attempting to drum up publicity. On average, in 2003, there was one article written about TerraCycle in a publication somewhere every week. Today, we average 17 articles a day, including weekends. This publicity does have a cost: our media department has an annual budget of around $500,000 per year. But we believe this is by far the most cost-effective way to generate awareness, highly credible awareness. It is the cheapest paid marketing that I know of. But negative-cost marketing is even cheaper. The goal of  this idea is to to create marketing content that promotes the company brand while also generating a direct payment that more than covers its cost.

For example, imagine if you made an usual fabric, like Gortex. What if you developed a do-it-yourself book explaining how to use the fabric to make a rain jacket and 99 other cool things at home? The content would be useful, which is why a publishing house might publish it and consumers might buy it. And it would deliver negative-cost marketing because you would be making money off the book while promoting your fabric.

At TerraCycle, we’ve done similar things. My book, Revolution in a Bottle, about the company’s early days, generated almost six figures in income for the company, while also getting out the word about our products. I’m in the process of writing a second book, and our design team is working on one, too. We’re also producing a magazine that will discuss the science of garbage and suggest crafts projects that make use of garbage (and when readers are done, they will have instructions on how to turn the magazine into a fruit bowl). We are partnering on the magazine project with a publishing house. We oversee production of the content, and the publisher finds the advertisers. Of course, we get a cut of the advertising revenue.

We also recently introduced a Facebook game called Trash Tycoon. The idea is that a game player lands in a city covered in garbage and wins points for cleaning it up. The player can then build recycling facilities, trash cans, and other things that help clean up the city faster. After just one month, Trash Tycoon already has 360,000 active users. The game, which promotes the TerraCycle brand, was developed by Guerilla Apps at no cost to us. We are partners on all of the advertising revenue.

Of course, the ultimate in negative-cost marketing would be to get someone to produce a television show about TerraCycle. We’ve had some experience with this, and we’re trying to do it again. As you might guess, the economics are encouraging. A major network might spend from $250,000 to $1 million per one-hour episode, and if the show is about your company, you, as the “talent,” get to keep somewhere around 5 percent to 10 percent of that. Best of all, the show that is produced is effectively a commercial for your business. Consider what Discovery Channel has done for the boys of Orange County Choppers.

Our own efforts on this front started five years ago. Because we have long thought that TerraCycle’s mission to turn the world’s waste into useful products would make for a great reality show, we went to Los Angeles where we met with agents and ended up signing with a major agency that isn’t around anymore. The agency connected us with a number of production companies, and we chose one that proceeded to create a demo that highlighted the characters and the arc of the show. Our concept was basically a docudrama about life at TerraCycle with each episode focusing on our efforts to find a productive use for a particular waste stream. We subsequently met with 15 networks and were quickly rejected by all of them.

A few years later, a production company came to our offices to film a piece for a Discovery Channel show (the result of our efforts to generate publicity). After we wrapped up, I started chatting with the producer. I asked him to be our production company partner, and he said he was interested. So we shot another demo — the same concept as before, but since several years had passed, we were much better this time around.

The demo got picked up by The National Geographic Channel, which bought a one-hour pilot. It took a full year to go from that initial “yes” to the airing of the first episode of “Garbage Moguls.” And another year passed before the next three episodes were aired. The pilot was about finding a use for  cookie wrappers (we turned them into kites that sold at Wal-Mart). The second episode was about finding a use for pet-food bags (the show’s highlight came when we actually suspended a car on the strength of one bag). The third episode focused on how we turned chip bags into trash cans sold at Home Depot. And the final episode showed us opening our own retail store in Princeton, N.J., as well as helping Target find a way to re-use plastic bags.

Of course, the world of TV can get strange. The episodes on the National Geographic Channel had their premiere back-to-back on a slow night in August last yea,  between marathons of big-game fishing shows. And that is where it ended. For our efforts, we had succeeded in producing a “mini-series,” which is a nice term for four one-hour episodes of a canceled TV show. Still, they have been aired many times, they have popped up in international markets, and they generated more than $60,000 in direct income for TerraCycle.

Now you’ll probably ask: how do you know these negative-cost marketing initiatives actually work. Have you done Neilson studies to prove their efficacy versus traditional advertising? The honest answer is that I have not. What I do know is that we got paid to make them, and they generated major awareness. I’ve been stopped many times in random countries by people who have said they saw our show or read my book. We also find that our Web site traffic increases a lot every time we introduce a new initiative. By contrast, traditional advertising is extremely expensive.

To me, it comes down to a simple question:  Would you rather be the commercial that airs during a TV show, or would you rather be the TV show itself? That is why we recently signed new agents, William Morris Endeavour, and we are back in the hunt again. Stay tuned.

Tom Szaky is the chief executive of TerraCycle, which is based in Trenton.

Article source: http://feeds.nytimes.com/click.phdo?i=b61135abc44d1001ee59f877a84f2beb

Australian Court Imposes Temporary Ban on Samsung Tablet

Opinion »

The Conversation: To the Barricades

David Brooks and Gail Collins on what they’d give up to balance the budget.

Article source: http://feeds.nytimes.com/click.phdo?i=d5a2c1580d048a136344231a45cbdf97

F.D.I.C. Must Face WaMu Suit, Judge Rules

Opinion »

Op-Ed: Shortchanged by the Bell

For all the talk about balancing the budget for the sake of our children, closing classrooms is a perverse way of making cuts.

Article source: http://feeds.nytimes.com/click.phdo?i=4bfc190b3c19257a44135d2cf076d0e8