August 18, 2019

‘Stuber’ Stalls, Dealing Another Setback to Comedies and Disney’s Fox

“Stuber” arrived in fourth place. It collected $8 million.

Distributed by Disney, which took over the Fox movie factory in March, “Stuber” had a marketing campaign that cost at least $30 million. Disney aggressively went after men, releasing trailers during WrestleMania and the N.B.A. Finals. Disney-owned ESPN was a marketing partner. The film’s crass tagline: “Saving the day takes a pair.”

“Stuber,” about an Uber driver named Stu who picks up a detective, received largely negative reviews, according to the criticism-aggregation site Rotten Tomatoes. David A. Gross, who runs Franchise Entertainment Research, a movie consultancy, called it “an extremely weak entry.”

[Read our “Stuber” review.]

The previous Fox film released by Disney was the superhero movie “Dark Phoenix,” which collapsed under withering reviews last month. It cost an estimated $350 million to make and market worldwide and took in about $250 million, roughly half of which goes to theater owners.

Another Fox film, “Woman in the Window,” starring Amy Adams as an agoraphobic psychologist who witnesses a crime, was pulled from Disney’s 2019 release schedule last week and sent for reshoots. Instead of being released in October as planned, the movie will now arrive sometime next year.

Article source: https://www.nytimes.com/2019/07/14/movies/stuber-spider-man-far-from-home-box-office.html?emc=rss&partner=rss

Speak Your Mind