The regular top 10 listing is the latest step in a gradual evolution for Netflix, which had a policy of keeping its data private until January 2019, when it started releasing viewing data for select shows and films.
In the past, the company also sneered at attempts by outside parties that took a crack at measuring Netflix ratings. This year, as part of the change, Netflix’s co-chief executive Reed Hastings endorsed a new metric by the research firm Nielsen to compare how much people are streaming versus, say, watching cable television.
In the nearly three years that it has been releasing some data, Netflix offered up some viewership data four times a year, around the time of its quarterly earnings, with occasional off-schedule data dumps for unexpected hits.
The new site will be updated 52 weeks a year. It will include lists dedicated to TV series and films, as well as English and non-English titles. There will also be a way to search the most popular titles in more than 90 countries, providing a more detailed look than the daily top 10 list available to Netflix subscribers.
“This is an important step forward for Netflix, the creators we work with and our members,” Pablo Perez De Rosso, a vice president for content strategy at Netflix, wrote in a blog post announcing the rankings. “People want to understand what success means in a streaming world, and these lists offer the clearest answer to that question in our industry.”
Article source: https://www.nytimes.com/2021/11/16/business/media/netflix-top-10.html
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