July 15, 2024

Netflix Turns Its Attention to Films It Hopes Everyone Wants to See

“Here’s the thing about Netflix, which is kind of mind-blowing, more people are going to watch ‘Red Notice’ than have seen all of my other movies in their entire theatrical release combined,” said Mr. Thurber, the writer, director and producer of “Red Notice” whose credits include “Skyscraper,” “Central Intelligence” and “Dodgeball.” “That’s how big Netflix is. It’s almost incalculably large.”

Netflix has declared “Red Notice,” a globe-trotting heist film that also stars Dwayne Johnson and Gal Gadot, a smash success. The company said the movie was viewed 148 million hours in its first weekend on the service, marking the biggest opening weekend in Netflix’s history. But it received tepid reviews, with The New York Times calling it “an expensive brandishing of star power — only the stars haven’t got it in them” and The Los Angeles Times referring to it as a “limp imitation blockbuster.”

And that echoes a point that has been made about the overall quality of Netflix’s films.

“I think one of the fair criticisms has been we make too much and not enough is great,” Mr. Stuber said in an interview, adding, “I think what we want to do is refine and make a little less better and more great.”

Despite the reviews, Mr. Stuber is thrilled with “Red Notice” and is bullish about his upcoming slate of films, which include a mixture of prestige pictures aimed for the awards stage like Jane Campion’s “Power of the Dog” and Adam McKay’s “Don’t Look Up,” debuts from directors like Lin Manuel Miranda’s “Tick, Tick … Boom” and Maggie Gyllenhaal’s “The Lost Daughter,” along with more general audience fare like the R-rated thriller “The Unforgivable,” starring Sandra Bullock.

Article source: https://www.nytimes.com/2021/11/22/business/media/netflix-movies-theaters.html

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