Produce $15 million in revenue from a payments business.
Twitter would bring in $15 million from a payments business in 2023, according to the document, which would grow to about $1.3 billion by 2028. The company’s payments business today, which includes tipping and shopping, is negligible. There has been speculation that Mr. Musk may introduce payment abilities to Twitter given that he helped popularize PayPal, the digital payments service.
Increase average revenue per user by $5.39.
With all of these changes, Mr. Musk anticipates he can lift Twitter’s average revenue per user — a key metric for social media companies — to $30.22 in 2028 from $24.83 last year, according to the document.
Reach 931 million users by 2028.
Mr. Musk anticipates Twitter’s total number of users will grow from 217 million at the end of last year to nearly 600 million in 2025 and 931 million six years from now. Most of that growth will come from Twitter’s ad-supported business, including Twitter Blue, for which users pay $3 a month to customize their experience on the app. According to the pitch deck, Mr. Musk expects 69 million users of Twitter Blue by 2025 and 159 million in 2028.
Have 104 million subscribers for a mysterious X by 2028.
Included in Mr. Musk’s total user estimates are what appear to be subscribers to a new product called X, which would have 104 million users in 2028, according to the document. The document did not detail what X Subscribers was, but Mr. Musk has hinted at introducing an ad-free experience on Twitter. The X Subscribers product shows up on the pitch deck in 2023, with nine million users expected in its first year.
Hire 3,600 employees — after shedding hundreds.
By 2025, Mr. Musk anticipates Twitter will have 11,072 employees, according to the document. That would be up from around 7,500 today.
Article source: https://www.nytimes.com/2022/05/06/technology/elon-musk-twitter-pitch-deck.html
Speak Your Mind
You must be logged in to post a comment.