Kanye’s design aspirations had been clear to his fans for some time. But for the show’s massive audience, Kim’s words meant something. They were actualizing. The following year, Kanye signed a deal with Adidas, which led to the creation of the Yeezy brand, a line of shoes and apparel worth billions.
The show has helped Kanye promote himself not only as a designer, but as a visionary aesthete, as a husband, as a father and as a Christian. It has provided a counterpoint to those who have scorned his ambitions and a public relations platform in times of crisis.
Since 2012, he has grown far more comfortable on camera, and significantly more involved behind the scenes of the show. And in 2019, he appeared in his first confessional. He was inspired to do so, he said, by the Pixar film “The Incredibles,” which opens with seated interviews. “The wife got a big butt,” he told the camera, explaining the similarities. “And I just see our life becoming more and more and more like ‘The Incredibles’ until we can finally fly.” JONAH ENGEL BROMWICH
It Created a Power Broker
When Kim Kardashian West announced, in 2019, that she was pursuing a law degree, critics were quick to dismiss her aspirations. She clapped back with a few self-referential “Legally Blonde” jokes.
It’s true that her path was unusual: She didn’t graduate from college and had no plans to enroll in law school. (California is one of four states where a degree is not required to take the bar exam; Kim will be eligible once she completes an apprenticeship.) Still, despite the unconventional means, her investment in criminal-justice reform was demonstrably real.
The previous year, she paid a visit to the White House to speak with Donald J. Trump about Alice Marie Johnson, a grandmother in her 60s who had received a life sentence for a nonviolent drug offense and had been in prison for 20 years. Kim learned about her case on social media. After the meeting, Mr. Trump granted Ms. Johnson clemency.
Article source: https://www.nytimes.com/2020/09/09/style/kardashians-ending-takeaways.html
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