September 27, 2020

How Can Female Entrepreneurs Attract Financing?

It’s generally acknowledged, however, that women get a fraction of venture capital globally, and that those who are black, Hispanic or Asian get significantly less.

“Money is the biggest stumbling block for female-led start-ups,” said Suzanne Norris, a partner at Victress Capital, a Boston-based firm that invests in companies with female founders and gender-diverse teams.

“People invest in people who look like them,” said Nathalie Molina Niño, author of Leapfrog: The New Revolution for Women Entrepreneurs” and chief executive of .

Still, leadership and financing experts say there are ways women can attract money to their start-ups.

Show your value. Half the challenge is seeing things through the lens of potential funders. Step into their shoes when you’re asked, “What’s your background? What have you done that shows your credibility to succeed in this business?” said Sanyin Siang, executive director of the Fuqua/Coach K Leadership and Ethics Center at Duke University and author of “The Launch Book: Motivational Stories to Launch Your Idea, Business or Next Career.”

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