August 15, 2020

Getting Your Hair, Nails and Tattoos Done at Home

“I’m not ready to sit in a nail salon, even with this protective gear. I’d rather just be in my parents’ backyard doing my nails and toes,” she said. “I can control the environment.”

As the country undergoes a Sisyphean-seeming reopening with infection rates rising in many regions, many Americans are still wary of venturing out. To accommodate skittish clients who have neglected their basic grooming for months, a cadre of service providers — personal trainers, hair stylists, tattoo artists, pet groomers and spiritual advisers — have been making house calls, or plan to start doing so soon. They have been fielding calls from clients eager to receive services in their living rooms, backyards and balconies.

For providers who always had an in-home component to their business, this period of seclusion has proved to be a boon, giving them an edge at an anxious time. They’ve attracted new clients who never considered house calls before, but have since discovered that they like private pampering.

“We believe this is a long term shift in consumer behavior,” said Amy Shecter, the chief executive of Glamsquad, an in-home beauty company headquartered in New York City that offers services including blowouts, manicures, pedicures and makeup application.

Glamsquad has resumed its usual services and introduced haircuts in New York, Florida, Boston and Washington, D.C. In Los Angeles, the company moved services outdoors after the state rolled back its reopening plans. (Its San Francisco market remains closed.) Workers undergo safety training to reduce the chance of coronavirus transmission and wear personal protective gear during visits.

Article source: https://www.nytimes.com/2020/07/23/style/coronavirus-manicures-haircuts-tattoos-dog-groomer-at-home.html

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