Here is a list of some of the major advertisers who are limiting or stopping their advertising on Facebook, with estimates of what they spent last year in the United States from the advertising analytics platform Pathmatics.
Unilever
$42.4 million in advertising
The consumer goods giant, one of the biggest advertisers in the world, said on Friday that it would stop running ads on Facebook, Instagram or Twitter in the United States for at least the rest of 2020, citing a “polarized election period.” The company, which owns brands such as Dove and Lipton, said that “continuing to advertise on these platforms at this time would not add value to people and society.” Ben Jerry’s, an ice cream brand owned by the company, said on Tuesday that it was joining the boycott.
Honda America
$6 million
The automaker, which includes the Honda and Acura brands, said on Friday that it would withhold ads from Facebook and Instagram in July, “choosing to stand with people united against hate and racism.”
Birchbox
$947,100
The beauty subscription service said on Friday that it would move advertising spending in July from Facebook and Instagram to other platforms and individual content creators, after steadily reducing its reliance on the social media giant over the past two years. Birchbox said it would continue to be active on its Instagram account.
Coca-Cola
$22.1 million
The beverage giant, another deep-pocketed advertiser, said on Friday that it would stop all paid ads on all social media platforms globally for at least 30 days. James Quincey, the chief executive, said in a statement that the company would use the time to reassess its advertising standards and policies and would let its social media partners that “we expect greater accountability, action and transparency from them.” A Coca-Cola spokeswoman said that the company was not joining the official Facebook boycott.
Article source: https://www.nytimes.com/2020/06/26/business/media/Facebook-advertising-boycott.html
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