March 4, 2021

Economix Blog: Rick Perry’s Scientific Campaign Method

A coming book, “The Victory Lab” by Sasha Issenberg, looks at the new science of political campaigns, and a section about Gov. Rick Perry of Texas, “Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America,” is being published as an electronic book on Tuesday. On The Caucus, David Leonhardt interviews Mr. Issenberg about Mr. Perry’s approach, described as “skeptical about the effectiveness of basic campaign tools” and “committed to using social-science methods to rigorously test them.” Read more

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