December 8, 2023

Drilling Down: Caught Up in the Online Video Stream

Online video gained few viewers over the 12-month period ended Jan. 31. The number of people who watched videos online in January was only 3.1 percent higher than in January 2010, according to the Nielsen Company.

But the average viewer spent far more time glued to the screen. On average, viewers of online video spent 4 hours 39 minutes watching in January, an almost 45 percent increase from the period a year earlier, according to Nielsen.

The change appears to reflect the growth in popularity of sites including Netflix and Hulu that stream long-form video to viewers.

Those two sites fed about 232,000 more streams in January than in the period a year earlier. ALEX MINDLIN

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