August 16, 2022

Drake’s ‘Honestly, Nevermind’ Is His 11th No. 1 Album

A little over a week ago, Drake announced a surprise new album, “Honestly, Nevermind,” and released it online a few hours later. Just like clockwork, it has now gone to No. 1, becoming Drake’s 11th album to top the Billboard 200 chart.

“Honestly, Nevermind,” Drake’s seventh studio LP — and his 17th full-length release overall, counting compilations and mixtapes — opened with the equivalent of 204,000 sales in the United States, including 250 million streams, according to the tracking service Luminate. Those figures were enough to send the dance-heavy “Honestly” to No. 1 by a comfortable margin. But they were low by the standards of Drake, who for more than a decade has routinely posted gigantic numbers for new work.

The album’s 204,000 equivalent sales — a measurement that reconciles streams with downloads and any traditional album purchases — are a fraction of the 613,000 that Drake posted for the opening of his last studio album, “Certified Lover Boy” (2021). And they are Drake’s lowest since “Care Package,” a compilation of previously released tracks, which opened (at No. 1, naturally) with 109,000 in 2019. Apart from “Care Package,” no Drake album has begun with fewer than half a million equivalents since “What a Time to Be Alive,” a mixtape with the rapper Future from 2015, when streaming represented a minority of overall music consumption. (As of last year, streaming makes up 83 percent of recorded music sales revenue in the United States.)

Article source: https://www.nytimes.com/2022/06/27/arts/music/drake-honestly-nevermind-billboard-chart.html

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