Mr. Fitz cited studies that said millennials are intrinsically generous, but charities must connect on their turf. Momentum has created an app that facilitates donating based on lifestyle and interests. Users automatically donate to a food bank when they eat out, or give money to the A.C.L.U. for every Donald Trump tweet. “You can cap it, of course,” Mr. Fitz said.
Other innovative outreach ideas include The Board Match, which is like speed dating for charities seeking board members. And in June the San Francisco Foundation and partners started the Bay Area Equity Atlas, a database explaining local needs designed to appeal to wonky minds.
There are signs the tech world is responding. Apple, Google and the Facebook founder Mark Zuckerberg recently announced plans to spend more than a billion dollars to address the area’s housing shortage.
However, it can also be difficult to step forward as a transparent, high-profile donor like Ms. Wilsey.
When asked what she received for her public generosity, she said, “Criticism, harassment, bad press and false stories.”
That happened last month when Ms. Wilsey received an honor for her donations to the Shanti Project, which supports people with H.I.V./AIDS and other needs.
David Campos, the Democratic County Central Committee chairman, threatened a boycott if the honor was not rescinded, arguing that Ms. Wilsey, a Republican, is a financial supporter of Donald Trump, which she denied. A review of campaign records found no Trump donations, although her son, Trevor D. Traina, works for the administration.
Article source: https://www.nytimes.com/2019/11/06/your-money/dede-wilsey-philanthropy-millennials.html?emc=rss&partner=rss
Speak Your Mind
You must be logged in to post a comment.