January 20, 2022

Another Promising Night for Fox and Its Early Start to TV Season

On its second night of jump-starting the new television season a week before its network competition, the Fox network again got some positive results.

A new comedy, “Brooklyn Nine-Nine” got some promising ratings; another, “Dads,” fared well enough to hold out some hope, and one returned comedy, “New Girl,” showed some renewed strength.

Only one comedy, “The Mindy Project,” generated disappointing numbers, probably disappointing as much to critics as to Fox executives because “Mindy” had been widely extolled before its second-season premiere. The premiere also featured a guest appearance by James Franco.

Even so, Fox will probably take the overall performance on a Tuesday night, where it struggled badly last season. Probably the best news was the strong showing for “Brooklyn,” another favorite of critics, which drew six million viewers and a solid 2.5 rating among the group Fox sells to advertisers, viewers between the ages of 18 and 49.

The other new series, “Dads,” which had been excoriated by critics for what they charged was racially insensitive humor, managed a 2.1 in that 18-49 group and 5.6 million viewers, both respectable numbers for a newcomer. “New Girl” returned with 5.6 million viewers and the best 18-49 rating of the night, a 2.9. Both numbers were up slightly from the show’s premiere episode a year ago.

“The Mindy Project” however, showed what may be a worrisome falloff from “New Girl,” dropping to just under four million viewers and a 1.9 rating in the 18-49 group. Fox, which is also offering projections of how its shows will fare when delayed viewing is counted, offered some hope for “Mindy,” suggesting it could eventually reach more than six million viewers and climb to a 2.7 rating among those younger adult viewers.

That would still be a sizable falloff from “New Girl,” which Fox thinks could get as high as more than 10.5 million viewers and perhaps a 4.7 rating in the 18-49 category.

Article source: http://www.nytimes.com/2013/09/19/business/media/another-promising-night-for-fox-and-its-early-start-to-tv-season.html?partner=rss&emc=rss