March 29, 2024

Accounts and People of Note in the Ad Industry

American Advertising Federation, Washington, elected its board for 2013-14. Wendy Clark, senior vice president of the Global Sparkling Brand Center at the Coca-Cola Cola, becomes the new chairwoman, succeeding the immediate past chairman, John Osborn, president and chief executive at BBDO New York. Rich Stoddart, president for North America at Leo Burnett, becomes the new vice chairman.

Max Arlestig and Max Gebhardt, an interactive creative team, joined the Amsterdam office of Wieden Kennedy after working together at R/GA, New York, part of the Interpublic Group of Companies, and freelancing in London and Sydney.

Kelly Williams Brown joined Leopold Ketel, Portland, Ore., as a copywriter. She has been a reporter and editor and most recently wrote a book, “Adulting: How to Become a Grown-Up in 468 Easy(ish) Steps.”

Auro Trini Castelli and Lauren Glazer joined the New York office of Gyro in new posts. Mr. Trini Castelli becomes head of strategy; he had been senior vice president and global strategy director at the New York office of DraftFCB, part of the Interpublic Group of Companies. Ms. Glazer becomes client services director; she had been senior vice president and account director at BBDO New York, part of the BBDO North America unit of BBDO Worldwide, owned by the Omnicom Group.

Ericsson, Stockholm, is acquiring Red Bee Media, London, a media services company, from a group controlled by Macquarie Advanced Investment Partners. Financial terms were not disclosed.

Katrina Greenwood joined the Chicago office of Havas Worldwide in a new post, strategy director for the retail and direct marketing aspects of the Citibank account. She had been senior creative strategist for brand strategy at Digitas, part of the Publicis Groupe. Havas Worldwide is part of the Havas Creative unit of Havas.

Amanda Hines joined Forge Worldwide, Boston, as an account supervisor. She had been a senior account executive at Roundarch Isobar, Boston, part of the Dentsu Aegis Network division of Dentsu.

IgnitionOne, New York, has completed a buyout, led by management, from its parent, Dentsu. Financial terms were not disclosed. In addition to senior managers, the buyout was financed by employees and ABS Capital Partners. IgnitionOne had been owned by Dentsu since 2010.

Peter Krasniqi joined Tapad, New York, in a new post, vice president and head of performance advertising. He had been iAd sales manager at Apple, based in New York.

Latitude, Minneapolis, hired three executives. They are Van Horgen, creative director and copywriter; Michael Murray, account director; and Jason Strong, executive creative director and designer.

Gayle Malone joined the Magnetic Collective, New York, in a new post, partner. She had been associate director for account planning at Razorfish, part of the Publicis Groupe.

MediaCom Sport, part of the MediaCom division of GroupM, a unit of WPP, opened its first office in Asia, in Singapore, to be led by Jin Wei Toh, who had been Singapore managing director at the Parallel Media Group Asia.

Palace Resorts, Doral, Fla., chose ISM, Boston, as its advertising agency of record in North America. Billings were not disclosed. The assignment had previously been handled by the Newlink Group, Miami, which will continue to work with Palace Resorts, handling public relations.

Pascal Racheneur joined LSN Mobile, Atlanta, in a new post, senior vice president for products. He had been vice president for interactive media at AccuWeather.

Michael Racic joined the New York office of Rocket Fuel in a new post, vice president for category development. He had most recently been executive vice president and managing partner at Universal McCann, New York, part of the Mediabrands division of the Interpublic Group of Companies.

Relevant24 — which describes itself as an amalgam of publisher, advertising agency and multimedia content production company — was opened in Boston by Marc Gallucci, who is chief executive, and Lane Murphy, who is president.

Seth Rogin joined Mashable, New York, in a new post, chief revenue officer. He had been a vice president for advertising at The New York Times.

SKG Advertising, Las Vegas, expanded further into Asia by forming a unit focused on the region. The unit, SKG Asia Pacific, is based in Hong Kong and is teaming with the Tank, a Hong Kong agency that has worked for marketers like the Hong Kong Jockey Club.

Elaine Wong joined McGarryBowen, New York, as director for corporate communications. She had been director for corporate communications at ID Media, New York, part of the Mediabrands division of the Interpublic Group of Companies. McGarryBowen is part of the Dentsu Network division of Dentsu.

Po Yi joined the New York office of Venable as a partner in an expansion of the law firm’s advertising and marketing group. She had been vice president and chief advertising counsel at American Express, New York, serving as chief counsel to the chief marketing officer and global advertising and brand management group.

Article source: http://www.nytimes.com/2013/07/08/business/media/accounts-and-people-of-note-in-the-ad-industry.html?partner=rss&emc=rss

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