April 25, 2024

ABC Plays Up ‘Roseanne’ and Product Placement at Annual Presentation

JOHN Another thing that ABC’s Freeform network highlighted: the racial diversity behind the camera, complete with statistics.

SAPNA We didn’t see a slide with those stats for the broader slate of ABC shows, however. And while the network repeatedly noted the inclusivity and diversity of its shows, it’s no secret that “Roseanne”’s success has sparked a conversation around programming meant for white, working-class Americans, not to mention jokes that, as The New Yorker put it, may be trying to strike a “primal chord of white resentment” in the nation.

JOHN The Trump victory in 2016 plus the ratings for “Roseanne” have ABC executives talking up its “heartland strategy.” One of its most diverse shows, “Fresh Off the Boat,” about an Asian-American family, is being tossed to Friday night. Speaking of which, ABC says that’s part of bringing back TGIF, its old family-friendly Friday night lineup from the 1990s. How about that?

SAPNA Not to take the wind of their sails, or shall I say, sales, but …

JOHN Groan.

SAPNA … but it’s been done before, in 2012. And before that, in 2003. Speaking of Trump, how about Jimmy Kimmel’s joke about ABC’s new slogan, “Forward Together”? His description for that one: “Hillary Clinton had a yard sale, and she let us have that for almost nothing.”

Article source: https://www.nytimes.com/2018/05/16/business/media/abc-roseanne-advertisers.html?partner=rss&emc=rss

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